Ford T was a milestone in the car industry.
For a car to become a historical sale milestone, many may think that it needs a powerful engine, that its design lines are the best in the market, or, in general, that it is the best product available at the moment.
The truth is that they may be right but the key to be recognized in the car industry is being capable of appealing to the feelings in the consumers and to invite them to buy your product.
Many of you may remember any vehicle that has broken sales records. Do you remember the features? There are cars that mark the difference and the Ford T was one of them and Efraín Rojas Matas explains us why.
It was a supercar at the moment. More than 15.000.000 cars were made from 1908 to 1927. It was considered the 20th century car, not only because it allowed people to buy an innovative transportation method to the époque but also because it was the base of what we know as “car.”
Regarding its fabrication, it was the first car that was constructed with the chain production method, allowing the reduction of the price to 825 dollars at that time to 260 dollars in the fabrication of the last cars in 1925.
Other aspect worth highlighting is that during the fabrication of the Ford T was introduced the minimum wage of five dollars and working days of 8 hours, an aspect that makes this car the symbol of the workers’ rights.
Ford T evolved during all the period it was being constructed and it adapted to the necessities of the époque, something vital since nowadays we can find vehicles to every need. Efraín Rojas Mata highlights that this car history icon was capable of moving the masses and of transcending over time. Its fabrication benefited the society and it represented a revolution in the industry during the 20th century.